articles for brands
Long-form SEO-optimised articles for branded editorial content.

Microneedling For Beginners
Ever wondered about the merits of at-home microneedling? What does it do? How does it work? We know that a roller wheel full of tiny needles may sound intimidating but fear not – microneedling is a minimally invasive way to achieve huge results (the kind typically reserved for pricey in-clinic treatments).

How To Build A Skincare Routine For Beginners
For some, a “skincare routine” begins and ends with a splash of cold water. For others, it’s a carefully curated 10-step system. Whichever end of the spectrum you reside in, skincare can be a confounding space. To exfoliate or not to exfoliate? Is double cleansing worth the effort? How good is retinal, really?

This is the best way to apply your makeup when wearing glasses
As any seasoned specs wearer will tell you, readjusting your makeup to incorporate your frames can be a tricky pursuit. Still, if your eyes are the windows to your soul, then think of your glasses as the ultimate frames – and there are a few must-know tips and tricks to ensure your makeup is always a masterpiece.

An ode to Tesco.
All supermarkets are great, but the best one is Tesco: its own-brand food is unpretentious and delicious, it has the best in-store bakery in the business, and its meal deal options are second to none…and for the sake of transparency, there was a big Tesco five minutes from my house when I was growing up, so much of this favouritism is down to proximity. But still, the Tesco of the 'before times' felt like home, it was well-stocked and welcoming. But that Tesco is gone now, and in its place stands a morbid, anxiety-inducing museum with every exhibit a reminder that you’re always precisely two metres away from death.

How to apply cream eyeshadow with your fingers
You have all ten of the tools you need...
The easiest way to learn how to apply cream eyeshadow? With our fingers, of course. Whether you’re short of time, or just fancy a break from makeup brushes, taking a more tactile approach to your eye makeup is the easiest way to create a fuss-free look.

Who's Influencing Who?
Originally published on soundout.com.
It’s only a matter of time before ‘goop-y’ enters our day-to-day vocabulary, identifying the inane, the bonkers and the outrageously expensive. But also, of course, the highly aspirational.
Goop’s transition from just a slightly onomatopoeic blog-name, to an all-encompassing adjective for the lavish and vigorously healthy, has been a steady one. Goop is the purveyor of everything from vaginal steaming to $120,000, 18k gold dumbbells and was once understood simply as Gwyneth Paltrow’s elitist side project.

Viva La Vulva: Can Bodyform Break the Taboo?
Originally published on soundout.com.
A coin purse, a conch shell, a papaya and a fortune cookie. What do these things have in common? Well, they all look quite a bit like vulvas.
Viva La Vulva is Bodyform’s latest campaign (the first ever to use the word ‘vulva’) and it aims to banish the stigma surrounding vulvas by re-casting them as an all-singing, all-dancing body part worthy of celebration.
Praise has been heaped on Bodyform for this ad; it’s a bold and ground-breaking piece of body-positive work, centring a body part often only spoken of in hushed tones (if at all). It comes after research conducted by the brand found that: